To achieve this we have created, for visitors using their smart phones to find local attractions, a unique and innovate digital tourism platform designed to increase the online and offline visibility of Boutique, Bespoke, Niche and Local Tourism businesses in Scotland whilst also providing their guests and customers with an enhanced visitor experience with up to the minute information on where to find and book the best attractions, venues, events and services.
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The platform consists of three distinct and integrated services i) The Digital Tourism Guide ii) Collaborate Marketing Service and iii) our Bespoke Concierge Service:
We have created a unique digital tourism guide designed to connect a network of attractions, amenities, live events, as well as local services and hidden gems. We have done much of the hard work and collated all the social media, Tripadvisor, maps, and video’s, giving guests and visitors the full story thus providing a full visitor experience using trusted recommended provider partners.
✓ Personalised - not just irrelevant search engine lists
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We work with selective Bespoke, Boutique, Niche and Local Tourism based service providers to promote the best experiences that Scotland has to offer extending their marketing reach and attracting new customers.
Benefits include:
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✓ Introducing a new demographic of potential customers to your business
✓ Creating a much wider reach from your and our marketing activities
✓ Raising your brand awareness
✓ Inclusive unique 2-way network helping to maximise new visitors
✓ Low cost, high impact providing excellent value from limited budget
✓ Increase organic growth - as we grow you grow
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We provide our selective Recommended Hotel and Accommodation Partners with a bespoke easy to use and low cost digital concierge service to help improve guests in-house experience and encourage greater use of accommodation services and facilities.
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This service has all the advantages of a traditional in-house Concierge App commonly available but at a significantly lower cost with no initial capital outlay.
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In addition being integrated with "The SmARt Explorer" Digital Tourism Guide increases awareness making it easily accessible and widens your hotels visiblity and reach even to people who haven't been to or seen your hotel.
Benefits include:
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✓ Book Now buttons - seen by everyone 24/7
✓ Bespoke to suit your requirements
✓ Integrated into a larger network
✓ 360VR experience
✓ All your social media platforms seen
✓ Promote upcoming activities and events
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We are creating a network designed to give tourists an exciting collection of the most unique, interesting and trusted activities and attractions Scotland has to offer.
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Our main aim is to spark the imagination of the visitors and tourists while at the same time promote local recommended activities and hidden gems.
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Designing this network and collaboration introduces a far widerer reach while creating a new demographic of customers, giving attractions, activities and events more exposure which can often get lost in the list of millions on search engines.
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Bringing together activities onto the network rather than a static list on a website allows you to be constantly seen and promoted no matter where the tourists are visiting.
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✓ Instant Booking
✓ Designed to suit your requirements
✓ Be seen by a wider demographic & network
✓ All your social media pushed out
✓ Promote any up and coming activities and events
✓ More importantly - Get promotion from others
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This is all neatly brought together as one onto "the smARt explorer" guide. With image recognition visitors can cleverly upload onto any smart phone by simply scanning or using the latest contactless technology tap our logo and become part of our extremely interesting network, so there is no need to download or pay for an app.
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Simply Scan and Go
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✓ All connected together - doesn't matter where visitors enter
✓ Organic growth - As we grow you grow
✓ Digital analytics - information in key
✓ "the smARt explorer" is doing much of the donkey work for you
✓ Amenities in your customers pockets 24/7 - even if they have never been before
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In simple terms we have taken 3 well established services and given them a dynamic new generational twist by bringing them neatly together for tourists using their smart phones.
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Tourism Leaflets
Firstly we have taken the long established and very popular tourist attraction leaflets found in many Hotel or Guest House receptions and brought them bang up to date by creating a Digital Tourism Guide designed to simply download to a smart phone, enabling researching, finding and booking the best Attractions, Events, Venues and Services that Scotland has to offer.
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The Hotel Concierge
Secondly we have taken the need to contact the Hotel Concierge (or reception in the not so posh establishments) and added a Concierge style service to the Digital Tourism Guide for the Hotel, Guest House or Accommodation Provider to help their guests quickly find important information about what services are available, but more importantly to immediately book a service.
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Marketing
Thirdly we have incorporated a powerful Collaborative Marketing engine to help tourists, visitors or guests find out what the latest comments and ratings are when considering their trips. In addition we have a highly active and effective Social Media following with regular articles and posts to promote our Recommended Services, Activities, Hidden Gems and much much more.
